Um welche Uhrzeit posten Sie auf sozialen Medien?

When you post content on social media, there is always the risk that it will be overlooked by your target audience. Think of the news feeds on Facebook as an example. The user can log into their account and newsfeed, but what if you posted four hours ago and their newsfeed is full of news from friends and relatives having a great day at work? It is likely that your post will not be read.

The best time to post on social media is not that easy to find. Think about your target audience: how old is they? If you’re targeting teenagers, late afternoons and weekends are probably the best times to post – weekdays they are daytime school and you could easily miss them.

To determine the best time of day, check your website traffic at regular intervals so that you can see which posts have been seen by the most users. Also, keep an eye on what the competition is doing and how customers are reacting. Pay attention to comments on their posts so you can see when users are responding. You may find it cheaper to post online when your competition is out of the office, such as on Sundays.

Things change and in the modern world it happens very quickly. Even if you can find a social media practice that currently works, it helps to check back from time to time. The behavioral patterns of your target group could change.

Similar criteria should be considered when sending emails. E-mails often stay in the inbox and customers forget to read them. Because of this, it can make sense to send them out during the working day. When replying to customers, it is wise to do so as soon as possible and with a full reply.

Optimal times for social media posting and emailing will be different for every business, so research is important. This can take a while, but it pays off.